The best marketing is free.
Most professional caregivers are passionate about what they do, but are most passionate about the companies they work for? Some certainly are. Senior living and eldercare services providers (at least the good ones) usually have many employees who love the company that employs them. These are your “brand cheerleaders,” “brand evangelists,” or “brand enthusiasts,” and they should be identified and empowered to spread their love for you. What’s a great way to help them do it? Social media. Social media tools like blogs, Twitter, Facebook, and online communities allow brand enthusiasts to easily channel their passion to hundreds, thousands, even millions of people in a very short period of time for little or no money. Ultimately this can translate into leads and sales.
So How Do You Do It?
- Identify your brand enthusiasts. These are your best employees. People you wouldn’t mind speaking out on behalf of your company.
- Encourage them to share. Let them share their passion and remove any obstacles in their way.
- Build them a platform. Like a company blog, a branded Twitter account, a Facebook Page, or branded Web Community to help them channel their love for you.
- Highlight company talent. Showcase your best employees and let them speak on your behalf. Put their photos and comments on your Web site.
Happy employees who love their employer can be a powerful marketing tool for any organization. The same principles can be applied to happy customers who love you. Harness this positive energy, provide a simple platform to channel it, and reap the rewards. How do you let your best employees and customers share the love?
www.flickr.com/photos/elvire-r/ / CC BY 2.0“>Image credit
