Mayo Clinic just announced in this press release that they have created a new Center for Social Media. They say that the Center “exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.”
Since 2008, Mayo has been using social media tools for employee engagement and, over time, they have become a shining example of how health care institutions can leverage social media to educate and inform the public.
Lee Aase, Mayo’s Manager for Syndications and Social Media, also created Social Media University Global (SMUG), a free online resource for learning about all things social media. You can visit SMUG’s Facebook Page here.
In this video, Dr. Victor Montori, Mayo’s Medical Director of the new Center, discusses this potentially revolutionary new venture.
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