The King of White Papers, Michael Stelzner, recently released a hot new report, after surveying close to 900 marketers online: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.
Here’s a look at the Table of Contents:
You can download the document here. I’ve also embedded it below for you if you prefer that. You’ll be impressed by the facts, stats, charts and survey results.
An interesting
note is that many marketers start out investing just a small amount of
time into social media. But then they begin seeing measurable results
and invest more and more time:
The experience factor: There is a direct relationship between how long marketers have been using social media and their weekly time commitment.
For people just beginning with social media, the median weekly time
commitment was two hours per week. However, for folks who have been
doing this for a few months, the median jumped to 10 hours a week. And
for people who have been doing this for years, their median is 20+
hours each weekWow! That’s a lot of time. Let us know what you think.
Social Media Marketing Industry Report
