The Assisted Living Federation of America (ALFA) now has a section on their website called “Social Media 101” which shows off some of their new “ALFA 2.0″ initiatives and provides links to their new blog (ALFA Re:Source 2.0) and various social media outposts including Twitter, Facebook, Flickr, YouTube, Linkedin, and Widgetbox. It’s great to see organizations like ALFA finally getting into the game. AARP has taken it one step further by adding an online community their site – a very smart move. ALFA will be examining social media strategies among senior living companies in the September/October issue of Assisted Living Executive, so keep an eye out for that. We will be covering that story here as soon as it’s published. We need to see more stories from industry leaders about innovative senior living companies like Terrace Communities and Living Well Assisted Living at Home who are using online communities and social media to reach a wider audience and engage their customers, prospects, staff, and referral sources in new ways. We will keep you posted on the ALFA 2.0 initiative as it develops. In the mean time, if you are a senior living company or eldercare service provider using social media, tell us your story.
