Senior living communities are dynamic, social places. Every senior living community offers a unique blend of people, environment, activity, culture, and energy. Whether you’re an active adult retirement community, an assisted living residence, a CCRC, or a skilled nursing facility, new media tools (like Facebook, Twitter, and blogs) and community platforms (like Groupsite.com and Ning) can help you put your physical community’s style and personality on display to the world.
But, they can also help you do a whole lot more. Here are just some of the many things these Web 2.0 technologies can help your organization do:
- Set yourself apart from the competition. Most senior living companies are not yet using social media, but the ones who are will have a leg up as social media goes mainstream.
- Expand your online reach and drive traffic to your website. Google now uses a social media index in its search algorithm. A senior living company with little or no social media presence is increasingly irrelevant to Goolge.
- Engage prospects, nurture leads, and drive sales. Social media tools allow you to have a 2-way conversation with the people you are trying to attract – seniors and their adult children.
- Publish company news as it happens and create buzz for community news, activities and events. Now anyone in your organization can post information to your website in real-time, keeping content relevant, fresh, and sharable.
- Post information about jobs and recruit top talent. Job seekers are increasingly using social media as a way to find jobs and connect with companies in the senior living and long-term care industries.
- Gain new business insights and stay on top of best practices. Everyday, senior living professionals from around the country share their thoughts and experiences via Twitter, Facebook, and other online communities.
- Build better relationships. Build your professional network, develop relationships with potential partners, connect with new referral sources, and enhance existing relationships.
- Provide a platform for word-of-mouth. Allow your best residents/families to share their love for you with the world. Give them a place to post information, perspectives, stories, and tips.
- Provide support. Help residents and family members get the answers and support they need in a faster, more efficient way.
- Share best practices. Share knowledge and insights across your organization in real time and keep that knowledge stored forever in a searchable database. Provide a place to capture and exchange knowledge and information – positioning your company as an experienced expert and trusted resource.
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